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中国遍及非洲崛起的科技产业
美国CNBC网站7月28日文章,原题:中国遍及非洲崛起的科技产业  这是商业天堂里的一场竞赛:渴望扩张的中国科技企业正深入欠发达的非洲大陆。南非威特沃特斯兰德大学的加利亚多内说,中国在非洲的扩展过去四五年里尤其显著,“哪儿哪儿都是”。比如中国在埃塞俄比亚无疑是唯一的玩家,中国在该国科技领域的投资截至2012年共为30亿美元。中国在非洲的存在不局限于东非,向北到埃及、摩洛哥,向南至南非等。
  
在非洲要想成功,归根结底是成本。相较于欧美竞争者,中国公司提供了更便宜的选择。非洲公司也欢迎中国做生意“不提出质疑”的风格。
  
麦肯锡咨询公司6月份报告称,创新是中国公司在非洲取得成功的关键,将近一半中国在非企业给当地市场带来新产品或新服务,超过1/3带来新技术。

  
深圳传音控股有限公司旗下Tecno手机在尼日利亚的营销人员阿泰伊·奥古切表示,中国企业善于发现趋势,适应性强,能制造出大众喜爱的产品。欧洲的保守方式干不过中国竞争者。
  
相对早期试水阶段,中国公司对非洲大陆的影响力早已多样化,如今包括广播网络、数据中心和智能手机等业务。
  
“一带一路”倡议激励着中国企业对非洲大陆的兴趣。去年底,中国电信国际有限公司宣布,将与吉布提数据中心联手拓展网络,促进东非光纤电缆业务成长。(作者贾斯蒂娜·克拉布特里,传文译)

'China is everywhere' in Africa's rising technology industry

  1. Chinese tech companies hungry for expansion have dived into Africa's markets
  2. Nearly half of the Chinese companies in Africa have introduced a new product or service, according to consultancy firm McKinsey
  3. Tecno, a smartphone maker under Hong Kong-based parent company Transsion Holdings, introduced smartphones specifically geared to the African market
People use their mobile phones in Abidjan, Ivory Coast, on August 31, 2015.
Jose Cendon | Bloomberg | Getty Images
People use their mobile phones in Abidjan, Ivory Coast, on August 31, 2015.
It's a match made in business heaven: Chinese technology companies hungry for expansion are diving into the less-developed African continent, where several countries are targeting double-digit economic growth.Iginio Gagliardone, a lecturer in media studies at the University of Witwatersrand in South Africa, told CNBC via telephone that the Middle Kingdom's expansion into Africa has been particularly pronounced over the past four to five years."China is everywhere," Gagliardone said, though he noted that its presence was stronger in certain markets.
For example, Gagliardone explained that China was "definitely the only player" in Ethiopia, with Chinese investment in the country's technology sector totaling $3 billion as of 2012.But, he added that China was making its presence felt not just in East Africa, but also as far north as Egypt and Morocco and as far south as South Africa.According to analysts CNBC spoke to, success in Africa boiled down to cost, with Chinese companies offering cheaper alternatives to their U.S. and European competitors. Gagliardone also said that African companies welcome the Chinese "no questions asked" style of doing business.The China-Africa tech story began two decades ago, with the expansion of Chinese telecommunications giant ZTE, followed by Huawei, which provides similar services.Tim Steinecke, an analyst at management consultancy Xynteo, wrote to CNBC via e-mail that both multinationals helped lay Africa's telecommunications infrastructure, and also worked with local African companies, research institutions and governments.
A sign for Chinese multinational communications company ZTE sits above a shopping mall in Addis Ababa, Ethiopia, on February 24, 2015.
Simon Dawson | Bloomberg | Getty Images
A sign for Chinese multinational communications company ZTE sits above a shopping mall in Addis Ababa, Ethiopia, on February 24, 2015.
Others pointed to the innovation Chinese companies have brought to Africa. In a report published in June, consulting firm McKinsey said that "Nearly half of Chinese firms in Africa have introduced a new product or service to the local market, and more than one-third have introduced a new technology."

Making a smartphone geared to African markets

Tecno, a smartphone maker under Hong Kong parent company Transsion Holdings, has embodied Chinese companies' winning formula on the continent.Handsets from the Tecno, which has a regional base in Nigeria, have practical innovations geared toward African markets.These included a long battery life as reliable power sources can be difficult to come by, screens resistant to dust particles and cameras specifically adapted for darker skin tones. On top of this local understanding is a market-friendly price: Handsets typically cost between $50-$100.Tecno has grown fast, and according to Transsion Holdings' website, its collective brands in Africa have a more than 40 percent market share in Sub-Saharan Africa. Transsion Holdings has also seen a total sales volume of more than 246 million dual-SIM handsets, or phones which can hold two SIM cards.According to CNBC Africa, Tecno itself has a 25 percent share of Africa's total smartphone market.Attai Oguche, a Lagos-based deputy marketing manager for Tecno, told CNBC via telephone that Chinese companies are "good at spotting trends."They "adapt easily and come up with a product that everyone likes," he said.Oguche added that the "very conservative" European approach means companies risk falling short of their Chinese competitors.
Arif Chowdhury, Tecno and Transsion Holdings vice president, gives a presentation on the future of the brand.
Tecno
Arif Chowdhury, Tecno and Transsion Holdings vice president, gives a presentation on the future of the brand.
Chinese companies' influence on the continent has diversified from early forays and now includes broadcasting networks, data centers and smartphone sales.McKinsey's report pointed to Chinese broadcaster StarTimes, which has employed a strategy of going in cheap and expanding later.The company employs and trains locals while growing its viewership, and invests in both local and international programming. It has found particular success in Tanzania, the report said.StarTimes' "focus on the local market has taken television viewing from an occasional luxury to a daily routine for many Tanzanians," according to McKinsey, thereby capturing Africa's growing middle class.China's formalized One Belt, One Road infrastructure projects were also spurring mainland interest in the continent.In December 2016, China Telecom Global announced it would work with the Djibouti Data Center to expand its network and spur the growth of fiber cable services in East Africa.Liu Changhai, managing director of China Telecom in Africa and the Middle East, said in a statement that the decision "marks a new page for the company's regional strategic planning."
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